About DeVille Digital Marketing

TYPICAL SEO AGENCIES VS INDEPENDENT MARKETERS

What people don’t typically know is independent marketers only make money when they are successful at driving traffic.

And only then.

Most reputable ad networks will not work with you unless you have already shown traffic in the niche you are applying for. A typical SEO agency will want your money upfront (this is very normal and reasonable). Then, over time, they may possibly give you results.

Over the last few years, I have had several people I know speak of their SEO experience with companies they have hired.

They were literally throwing their money out the window.

When I would ask what the SEO company was doing and what the game plan was, they would reply with…

“Well, they are doing SEO.”

I would reply – “Yes I understand, what is the game plan? What are they focusing on?”

They would literally reply “I’m not sure, they are doing SEO.”

The more I spoke to them, the more interested I became.

I had been on their end. I’ve been a customer of “SEO companies” in the past too.

I’d then ask them to call the company and see what exactly they were doing.

Every single time they would come back with some ridiculous answer.

The “SEO company” wasn’t doing anything at all.

I knew if I ever decided to branch out and offer my services to other online businesses, I’d kill it.

At the time I was working basically alone. And even when I was offered work from someone I knew I’d turn it down. I had a ton of freedom and not to brag, but I was making plenty of money with my ad networks.

Over time, SEO has become harder and harder.

To keep up with the demand, I slowly built a great team that brings a ton of experience to the table, and we are now offering the same SEO strategies that landed our affiliate sites in top rankings on Google.

MY HISTORY AND WHY IT MATTERS

I started building small websites back in the early 90’s. They were nothing great, but I always dreamed of having a website that would make me money.

I tried drop shipping at a profit of a whopping 2% per sale, and a few small business websites I built for friends but it was more of a love for web development than anything else.

I certainly wasn’t making money at it. I knew if I could build a business website that got traffic, that would be the ticket.

I worked in a graphics shop and did freelance graphic work for small businesses and ad agencies around the local area. I wasn’t making much, and when work slowed down, I was forced to get an extra job.

I was then called by a temp agency that offered me work at a carpet installation and restoration company. I worked there for a year and I saw that there was a fortune to be made in that industry. The company was horrible to the employees and I decided to branch out on my own.

I started my own LLC, and designed a restoration business website. I ran paid online ads with what I knew from working with ad agencies. I started small. I ran a few ads online and started making some money with the website as my main marketing tool.

I stared making money from the restoration company. I was able to do my graphics work and do the restoration work with the flexible schedule I had.

I reinvested the money I was making back into paid ads and I was able to make a full-time income from the restoration company.

HERE IS THE PROBLEM

The more I spent…the more I spent. I spent more on ads, but I wasn’t making any more money than I was before. I tried different offers, different ad agents, etc.

I’d give the money to the online advertiser, but my extra money wasn’t growing my business like it should have. I was frustrated and had a phone call with one of my agents.

She told me of a new thing they were just starting.

I can remember it like it was yesterday.

She goes, “I’m not sure this will work or be right for you, but we have a brand new thing we are trying. I have one other person that just signed on. It’s called “Pay Per Click.” You only pay when someone clicks on your number and calls. You won’t pay this flat fee anymore.”

Okay, so this sounded…interesting. But she had already been getting so much money from me. We had started out at a mere $50.00 a month, and now I was shelling out more than my rent every month.

“So how much will this cost me,” I asked.

She replied, “It will start at $0.03 per click.”

I WAS SOLD!

The next few months were like a dream.

The phone was ringing off the hook. No matter how hard we tried, we couldn’t get to every call.

Because I now had more ad capital, we got more traffic. More traffic led to more calls, more customers, and of course, an amazing benefit, more money.

I didn’t need additional advertising.

Because of this traffic, I received contracts for two universities, multiple government agencies, work at an Army and Marine base, a few high schools, large property management companies, and a few embassies just to name a few.

The next few years went very well and I had no choice but to work in the restoration business full time and put any other projects on hold.

THE PLAN WORKED … UNTIL IT DIDN’T

We were able to skate by on some of the business we had built, but the PPC wasn’t working like before. What had started as $0.03 per click was now $25.00 per click. Little did I know, it was about to get way worse.

The housing market crashed hard- banks were paying us half what they used to to rehab homes, ad cost was sky high, contracts were lost to employee staffed companies, and only low budget contractors were being sourced.

I would have meetings with other contractors and business coaches that told us, “WHEN BUSINESS GETS SLOW, YOU JUST HAVE TO SPEND MORE ON ADS, IT WILL COME BACK TO YOU!”

Well, we spent more… but it didn’t come back.

I was making enough to survive, but I had to let a bunch of people go and I absolutely hated it. I felt like the biggest loser ever. The money for the ads was killing us, so we had to be as creative as possible.

I would go home beaten down from work and sit at the computer most of the night trying to figure out SEO. I knew if I could rank our site I could rehire my team and we would continue to do great work together.

I kept us going with sales meetings and old school in person outreach. We were getting some work off the ads but there were too many low ball callers.

Most of the time, I was literally doing the job for free to pay for the ads. I knew a lot of people in the business, and every person I met that said they didn’t run ads was lying. Yes, you can get business by old school sales, but in our business, it wasn’t that easy at that time.

Local businesses were clicking on our ads as soon as they went up.

I’d call my ad agent and tell her my account balance was already gone in two days and we had ZERO calls. I got rid of my ad agent and started running the ads myself.

Business picked up, but the companies that had an SEO person working with them were experiencing much better ROI. But when I asked for SEO referrals, no one was willing to share their contacts, So I hired an SEO consultant that wanted a 6 month contract at a extremely high rate. I paid him, hoping he could maybe show me what I was doing wrong.

After 6 months, nothing to show, and a lot of money out the window, my patience had reached its limit. The “SEO consultant” we hired did nothing, and I learned more from what he was doing wrong.

I finished out my last few years with the company with me handling all the ads and sales and got out of the restoration business in 2013.

Throughout this time I had been hard at work still trying to master SEO.

AND FINALLY …SUCCESS

I had joined a few SEO mastermind groups and learned a lot about what was working in the real SEO world.

I was making websites again and I built a few educational ones that I placed ads on. Within a few months, I was ranking for KWs I had discovered in my KW research.

Things were finally working.

Things were working VERY well.

It wasn’t long before I was ranking in the search engines for some pretty creative keywords that brought a LOT of traffic.

I sold the traffic to ad agencies and made them VERY happy.

SO WHY DID I TELL YOU ALL OF THAT?

I’ve worked in the field, and I’ve worked in the office.

I know what it’s like to feel like your advertiser is taking advantage of you.

I know from experience what it’s like to be on the receiving side of a company who’s not really working in your best interest.

WHERE I AM NOW

“Absorb what is useful, discard what is useless, and add what is specifically your own.” -Bruce Lee

Over the last several years I have zeroed in on what really works.

I have been able to learn from the best in the business.

I’ve built a strong team that knows how to move the needle.

I have an overwhelming passion for SEO.

My ultimate goal is to help online businesses succeed through organic traffic.

A website is selling your company and ideas 24 hours a day.

SEO is a long term strategy.

I wish I could tell you we could do SEO for two months and you’d be done.

Unfortunately it’s not like that.

Ads still have their place.

But when you experience being in the top 3 positions on page one of Google, versus having an ad on the first page of Google, the results don’t even come close to comparing.

ON AVERAGE
Ads get 20% CTR (Click Through Rate)

Top 3 on page 1 gets 80% CTR (Click Through Rate)

Could you study SEO and do this on your own?

Yes, most can.

You will be looking at a good year or two of SOLID effort.

That’s if you have a good trainer.

That’s the FACTS.

If you can’t spend time running one full-time business while learning SEO full-time, do what successful people do, and team up with someone who is already an expert.

I have options for ANY business.

You’ll be working with myself, as well the same team that I’ve worked with for years that helped my business sites dominate rankings.

If you really want to grow your business, I’d love to share my passion with you and see if we are a good fit.

Use the contact us form and let’s meet.

REMEMBER WE OFFER RANK OR YOU DON’T PAY… GUARANTEED

Thank you for your time,
I look forward to speaking with you

Victor DeVille